H&S TOOK AN INTEGRATED APPROACH TO SECURE NOT ONLY TOP TIER MEDIA ON THE LUXURY BEACH CLUB AT 1 HOTEL SOUTH BEACH BUT ALSO SECURE AND RETAIN BEACH CLUB MEMBERSHIP.
H&S was asked to build recognition among U.S. consumers through top tier media coverage, ultimately driving consumers to come and enjoy the luxury Beach Club at 1 Hotel South Beach.
H&S took an integrated approach introducing many outlets to the Beach Club at 1 Hotel South Beach. H&S secured Art Basel events and an exclusive Beach Club member launch party helping the hotel get included in relevant coverage and keeping guests eager to become Beach Club members.
