H&S HELPED 1 HOTEL AND HOMES SOUTH BEACH CELEBRATE THIER 1 YEAR ANNIVERSARY AND EARTH DAY BY CURATING A LIST OF MEDIA AND INFLUENCERS TO ATTEND A PLETHORA EVENTS THROUGHOUT THE HOTEL HIGHLIGHTING THE HOTEL’S ECO-FRIENDLY PHILOSOPHY GARNERING OVER 64 MILLION IMPRESSIONS.
In celebration of 1 Hotel & Homes South Beach’s 1 year anniversary and Earth Day, H&S invited select media and top influencers to attend a series of wellness events hosted throughout the property. The objectives were to raise awareness surrounding 1 Hotels eco-conscience philosophies, along with encouraging the South Florida community to embrace the world that surrounds us.
H&S developed press materials and brand messaging, supported media and influencer outreach and attendance, and handled local bloggers and media on-site throughout the events.
H&S secured over 43 placements totaling 64,334,071 impressions through strategic media relations conducted around media and market-relevant storylines and opportunities during the 1 year anniversary and Earth Day activations. Top placements included Vogue.com, Observer.com and Departures.com.