Wacoal | 2017 Spring Preview

 
 

H&S HELD AN EXCLUSIVE EVENT AT THE BACCARAT HOTEL FOR 30 INFLEUNCERS AND EDITORS INCLUDING WACOAL BRAND AMBASSADOR ZANNA ROBERTS RASSI.

Wacoal tasked H&S with an initiative that would help foster relationships with key elite media and introduce the new Spring 2017 collection while utilizing Wacoal Brand Ambassador Zanna Roberts Rassi.

H&S coordinated an intimate event at the Baccarat Hotel for attendees to view the new collection and receive a bra fitting from a Wacoal Fit consultant. Attendees were also gifted the product of their choice.

This event set the stage to expand further brand awareness with fashion and lifestyle media, build new relationships and create compelling shareable content. 30 influencers and editors were in attendance and led to over 900,000 social media impressions.