H&S SECURED A PARTNERSHIP BETWEEN BACARDÍ AND LUIS FONSI CREATING A PARTY ON THE ROAD IN TWO PERSONALIZED BUSES TO CELEBRATE NATIONAL RUM DAY IN NEW YORK CITY.

BACARDÍ, the world’s most awarded rum brand, and Luis Fonsi, the artist behind the world’s most streamed single, Despacito, joined forces in New York City to throw the most epic National Rum Day mobile tour around New York City with a “Remix Your Rum” celebration.

H&S conceptualized and produced two mobile Caribbean style chivas buses, which traveled around New York City on National Rum Day stopping to pick up media and influencers along the way. The activation combined education, cocktails, and music – reaching consumers on a national scale and led to over 223 million earned media and 128 million social media impressions within the first 24 hours.