H&S SECURED TOP TIER INFLUENCERS FOR FULRA THAT RESULTED IN OVER 3.7 MILLION MEDIA IMPRESSIONS.
In response to key activations such as New York Fashion Week and Milan Fashion Week, H&S connected with various international top tier influencers on an engaging promotional strategy using key FURLA product styles from AW15, Cruise16, and SS16.
H&S identified top tier influencers with a strong international presence who emulated the brand ethos #FURLAFEELING and partnered with them on product loans/gifting also supplying them brand hashtags to leverage their networks and drive an influential, on-brand audience to FURLA social channels.
The product loans/gifting were quite successful, resulting in a total of 1,684,155 press impressions and 2,082,285 social media impressions to date. Following the activations, H&S continues to see the gifted product being promoted on personal blogs and social channels.