FURLA | Coachella

 
 

H&S FOUND AND WORKED WITH 8 INFLUENCERS AND BLOGGERS TO FEATURE FURLA PRODUCTS DURING COACHELLA 2016 RESTULTING IN OVER 50 SOCIAL MEDIA POSTS AND OVER 9 MILLION IMPRESSIONS.

H&S was tasked by FURLA to implement a social media program during Coachella Weekends 1 & 2 in April 2016, by loaning, gifting and paying bloggers to wear FURLA and post during their time at the festival, tagging @FURLA and using the dedicated hashtags #FURLAfeeling #FURLAxCoachella.

H&S delivered a social engagement program, working with 8 influencers and bloggers, which included paid and earned content that prominently featured key FURLA products. Over the course of two weekends, the #FURLAxCoachella program garnered 51 social media posts and over 9 million impressions.