H&S REACHED OUT TO KEY PERSONNEL ACROSS THE BEAUTY, BUSINESS, LIFESTYLE, AND TECH INDUSTRIES TO AMPLIFY GLAMSQUAD’S REACH TO KEY TARGET AUDIENCES LEADING TO MULTIPLE HEADLINES.
H&S was tasked with taking a new on-demand beauty service to the next level by amplifying new verticals and market expansions. Simultaneously, we needed to announce Series A funding and the appointment of Alexandra Wilkis Wilson as CEO, with the express goal of generating national business and technology press for the growing startup.
H&S engaged key influencers and media elite across the beauty, lifestyle, business and tech industries, positioning the brand as the gold standard in on-demand beauty services. We forged like-minded brand partnerships and leveraged opportunities to pop-up in places frequented by the target audiences where we demonstrated the ease and convenience of the service.
GLAMSQUAD announcements made headlines in key media outlets such as Wall Street Journal, TechCrunch, Closing Bell, Forbes, InStyle, and Cosmopolitan. In four months, there was over 1.5 million impressions.