H&S HIGHLIGHTED GREY GOOSE’S “FLY BEYOND” CAMPAIGN CREATING A FOUR-DAY POP UP FRENCH BOULANGERIE. WE CULTIVATED A TOP TIER GUEST LIST AND SECURED NEW YORK’S FINEST CREATING FURTHER NEWS BUZZ.
H&S was asked to amplify the experiential launch of the brand’s new campaign, “FLY BEYOND,” with event, influencer and media programming to educate influential trade, press and tastemakers on the GREY GOOSE craftsmanship story.
H&S created a four-day pop-up French Boulangerie, for which we conducted influencer marketing & talent wrangling, and secured press coverage. By day, offerings included pastries made from the same superior quality wheat used to craft GREY GOOSE, which was flown in from Cognac, France. By night, the space transformed into a vintage-inspired speakeasy, complete with private dinners and intimate musical performances.
H&S attracted New York’s most influential trade, press and tastemakers by day and night, Tuesday-Friday as well as four nights of events with over 140 of New York’s glitterati.