H&S GOT OVER 289 MILLION IMPRESSIONS THOUGH CAREFUL PLANNING AND PRE-, DURING, AND POST PITCHING DURING THE GOLDEN GLOBE AWARDS LEVERAGING THE PARTNERSHIP AND CELEBRITIES IN ATTENDANCE.
As the world had their first taste of award season, hopeful award-nominated celebrities sipped on Lavazza at the 74th annual Golden Globe Awards on Sunday, January 8th. H&S leveraged celebrity attendees with Lavazza, the Coffeetail No. 51, and official press release with food & beverage, celebrity, lifestyles, and event press in real-time to secure coverage.
H&S targeted key lifestyle, food & beverage, celebrity, and event journalists with images, recipes, and the press release supporting the Lavazza Golden Globes sponsorship pre-, during and post- the famed awards show. Additionally, H&S distributed the press release on the wire and reactively serviced images of newsworthy celebrities enjoying Lavazza during the shows programming.
As a result of real-time pitching efforts during the award show, H&S was able to secure Lavazza Golden Globes coverage reaching 289,555,862 press impressions and 274,543 social impressions. Notable celebrity attendees to the Lavazza coffee bar included Lola Kirke, Jill Soloway, Jason Schwartzman, Emily Ratajkowski, and David Harbour.