H&S HIGHLIGHTED MAMA SHELTER’S FIRST US HOTEL FOR IT’S UNIQUE FEATURES AND THROUGH TARGETED PITCHING GARNERED NUMEROUS TOP TIER MEDIA OUTLET COVERAGE INCLUDING THE NEW YORK TIMES, LOS ANGELES TIMES, AND THE WALL STREET JOURNAL.
H&S was asked to generate publicity and awareness surrounding the launch of Mama Shelter Hollywood, the hotel group’s first US outpost. The H&S team crafted a plan that highlighted Mama Shelter Hollywood’s most unique attributes, framing the property as an ‘Urban Kibbutz’ in Hollywood.
Through targeted media placements the H&S team worked to introduce the brand with continued momentum post-launch with focus on design and amenities, restaurant, food + beverage program, key executive profiles , rooftop launch, hotel partnerships and seasonal holidays and event opportunities.
Our efforts resulted in coverage in some of the country’s most high-profile media outlets, including The Los Angeles Times, Wall Street Journal, New York Times, Variety, W Magazine, InStyle, Elle Décor, Forbes, Conde Nast Traveler, and Haute Living. The coverage resulted in over 465 million impressions and equated to more than $15 million in advertising value.