Wacoal | VDAY

 
 

H&S GARNERED OVER 2 MILLION IMPRESSIONS BY ENGAGING WITH 4 INFLUENCERS LEADING UP TO VALENTINE’S DAY.

H&S engaged with 3 paid influencers and 1 earned influencer who posted dedicated content to their Instagram and blogs leading up to Valentine’s Day. The program generated a total of 23 pieces of content, only 6 of which were paid for across blogs, Facebook, Instagram and Twitter, resulting in a total of 2,131,267 impressions.